Campaign tracking has always been an important part of the Adobe Connect Events module. It helps customers measure which marketign campaigns are most effective at delivering qualified leads to an event.

They way work is relatively simple. By making a slight modification to the URL for each campaign (ie. web banner promotion, email distribution list, social media, etc...), you can see which URL brought the most people to your event microsite and how many of those people went on to register, attend, and become qualified leads. While the concept is simple, it hasn't been intuitive to use campaign tracking in Adobe Connect. Every time I've used the feature, I've had to reference the documentation to ensure I'm using correct format.

Adobe Connect 9.1 makes the functionality much more intuitive. Event Administrators can add lots of different campaign ID's to an account, and an Event Manager can simply select the campaign ID's he or she would like to use. Adobe Connect will now even generate all of the relevant URL's eliminating the need to double-check the documentation.

In this video, I walk through the new campaign tracking features in Adobe Connect 9.1