Adobe Connect User Community

Best Practices for Content Marketing Webinars

Tue, Jan 13, 2015, 10:00 AM



Do you have a content marketing strategy for your business? Are public webinars a part of that strategy? Join this online session to learn best practices for promoting and delivering webinars in a content marketing framework.



Ken Molay, president of Webinar Success and industry expert, will share tips and guidelines such as:

•    What types of webinars work best for content marketing?

•    How do you write effective promotional materials?

•    What types of presenters do audiences respond to?

•    How do you balance content dissemination against lead generation?



We will have time to answer your questions and lead the discussion towards your priorities and interests.